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Friends, family, and readers often ask me what made me decide to do what I do now. And to be honest, I wish I could give people a straightforward answer.

But I don’t have an explanation for how I found my calling, passion, meaning, or whatever you want to call it.

The closest I got was: Just try a lot of things, step outside of your comfort zone, and see what happens.

It’s an honest answer. I’m never afraid to say “I don’t know,” when people ask me a question. I think people often feel the urge to give an answer when someone asks them a question.

That’s one of the reasons there’s so much bullshit in the world. People feel like they will look stupid, so they make up the weirdest stuff. We have this innate need to talk, even when we should shut up.

William Faulkner said it best:

“Talk, talk, talk: the utter and heartbreaking stupidity of words.”

What’s wrong with “I don’t know?”

We don’t want to look bad. Also, we like to please others. For the person who’s asking you a question, an “I don’t know,” answer is not sufficient.

I have been there many times. When I worked for a corporation, the favorite word of managers was, “why?”

Why did you do this? Why do you do that? Those questions often come up when people make a mistake or something goes wrong.

Uhm, I don’t know?

Sometimes things just happen. Why is that not good enough? We’re only human — we don’t have answers to everything. Why is that not good enough?

Take scientists. We look at them as magical beings who should explain everything. But if you take a closer look, you see that there are many questions unanswered.

It’s not that we don’t care — it’s often the opposite. For example, I’d love to know everything about the universe.

For example: Is the universe finite or infinite? If it’s finite, how can you look beyond something you can’t see? It’s not like we can just hop on a spaceship and go to the edge of the universe.

Or take psychology. You could ask: What’s the formula to happiness?

Good luck with finding a one-size-fits-all solution.

You see, how can you answer those questions? And in daily life it’s exactly the same—there are also many things that remain unanswered.

Why did you get angry?
Why did you pick a certain industry?
Why did you decide to move?
Why did you forget to send the email?

I Don’t know?

I think a few lines from Ernest Hemingway’s book A Farewell To Arms express this concept very well.

The following is a conversation between the protagonist Frederic Henry, an American working as an ambulance driver for the Italian army during WWI.

He meets an English nurse called Catherine Barkley, and their very first encounter goes like this:

‘How do you do?’ Miss Barkley said, ‘You’re not an Italian, are you?’
‘Oh, no.’
‘What an odd thing — to be in the Italian army.’
‘Not really in the army. It’s only the ambulance.’
‘It’s very odd though. Why did you do it?’
‘I don’t know,’ I said. ‘There isn’t always an explanation for everything.’
‘Oh, isn’t there? I was brought up to think there was.’
‘That’s awfully nice.’

That’s why I love Hemingway (read his books if you haven’t). Most of us have it engraved in our heads that there always should be an explanation for everything. In our life, work, relationships, career, etc.

If you keep looking for an explanation for everything, you will only find frustration.

I’m not talking about curiosity because that’s a good thing. No, I’m talking about the obsession with things that don’t matter if you know the answer or not.

“So, what should we do?”

How about accepting that we don’t have the answers to everything?

And that’s harder than it sounds. You know why? We’re all control freaks, and we all hate insecurity. Even people who say they’re risk-takers.

Instead of always questioning everything, even stuff that doesn’t matter, just put your head down and do something.

Instead of trying to rationalize everything, just follow your gut, heart, feeling, etc.

Because, whether you question it or not, without action, there’s no outcome at all: So you might as well act instead of ask.

Search Engine Optimization (SEO) Services

There are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

Website SEO Audit

A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.

On-Page SEO

On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This is something which should always be part of all good SEO packages. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.

As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Link Development (Link Building)

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can’t get link-work for $500 per month; however, it won’t be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

SEO Content Writing

SEO content writing is somewhat of a misnomer–it really should be replaced with high quality and well researched content writing. The term “SEO content writing” implies that there is a secret writing formula which turns plain everyday text into something magical that gets the attention of the search engines–this could not be further from the truth.

If you are looking for content writing services which will help your website attain higher rankings, what you are really looking for is high quality and well written content, and not SEO content. SEO content is what you would get from a writing sweatshop or someone who cannot afford to write good content because they are only charging you $12 per “article”.

SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc).

A comprehensive search engine optimization campaign will have all of the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.

As an entrepreneur, you will need to master a number of skills to achieve success.

From the ability to notice new business opportunities; to being happy when taking risks; from being a natural promoter to being particularly adept at cultivating networks than others.

In fact, the range of skills that successful entrepreneurs demonstrate has led to some debate about whether or not entrepreneurs are born or made.

Research carried out by Scott Shane of Case Western Research University in Ohio, for example, shows that the genetic tendency towards entrepreneurship is between 30 – 40% innate, which seems to prove that entrepreneurs are born.

Or does it?

Well, yes and no.

Having the ‘gene’ doesn’t mean that you will become an entrepreneur – much less a successful one. And at the same time, NOT having it doesn’t mean that you definitely won’t become an entrepreneur.

Confused?

Well, whether genetics is on your side or not, the reality is that all entrepreneurs have to make the choice to start their own business in the first place. They all need to put in the hard work and struggle to be successful.

So, even if you weren’t born with all of  the skills I’m about to list, the good news is, that doesn’t mean that you are destined to fail.

So what are the skills that you need – and how can you master them?

In 2014, research by Gallup identified the top 10 skills that successful entrepreneurs must have, based on a study of 2,500 US entrepreneurs.

These are the starting point in terms of the skills that every successful entrepreneur has. However, there are still a few more to add to the list.

Don’t despair if you reckon you are missing a few of these. There are ways to gain the skills you need, while improving on the ones you already have.

To start with, it’s easiest to list all 21 skills under 4 main skill ‘types’ or categories:

PERSONAL SKILLS

Optimism

Is your glass half full or half empty?

Unsurprisingly, your view of the world – and how optimistic you are about achieving success, will affect your ability to succeed as an entrepreneur.

While there’s nothing wrong with a healthy does of realism, being pessimistic is unlikely to enhance your ability to make bold decisions for your business.

Mastery: Even if you’re not naturally optimistic, it is possible to develop an optimism ‘habit’.

-Checking yourself if you’re thinking negatively and try to take a more positive view

-Surround yourself with positive people

-Talk to yourself positively – be kinder about yourself and believe in your own actions.

Confidence

If you are confident about your decisions and the ability of others around you, then you are more likely to succeed.

Mastery: Improving your positivity will already have improved your confidence, but other tips include:

-Being assertive when dealing with people and your business

-Changing the way you think about yourself

-Changing your body language – stop stooping, make eye contact, smile more

-And when all else fails – have a list of achievements to hand. Write down everything that you’ve achieved that shows how awesome you are and refer back to it in moments of self-doubt.

Vision

Do you have a clear vision of what you want your business to achieve? Does that drive you forward each day?

Successful entrepreneurs have a strong vision for the future and a determination to improve the world through their product or innovation.

Larry Page wanted to create a better way for webpages to connect. In fact, he was so passionate about it that he and his business partner, Sergey Brin, dropped out of university and created Google. The rest is history…

Mastery: Ask yourself this. What is your why? Don’t think ‘what will my business be’ think ‘why’ and start to build your own vision of your business.

Need some inspiration? Check out Simon Sinek’s famous ‘What is your why?’ TED Talk.

Leadership

Are you a leader of a follower? Business needs both – but great entrepreneurs must have a strong desire to be in control and feel comfortable making decisions that could have a huge impact on their business.

Mastery: Continuing to educate and improve yourself is a key leadership skill. Recognizing your strengths and weaknesses defines good leadership and, by improving on what you already have, you can improve your ability to lead others.

Drive & determination

There will be days when no-one wants to buy what you’re selling, systems don’t work and no-one cares about what you’re doing.

If you don’t have the drive and determination to succeed, these are the days when you are more likely to want to crawl under the duvet than go to that important meeting or make that crucial call.

Mastery: You can improve your determination in a number of ways:

-Don’t over think, just act

-Strengthen your will by exercising it more often – it will make you braver in the long run

-Think about your end goal – what do you really want?

-Never give up

Risk-taker

You have to be comfortable taking risks. Entrepreneurs have to make decisions without having many – or any – of the facts. The path of any new business is uncertain – indeed, for many established businesses, it’s uncertain – and so the successful entrepreneur needs to be willing to take risks.

Mastery: It’s true to say that you have to be relatively comfortable with risks in the first place. But take some inspiration from others when you’re in need of a brave pill. Look at Evan Spiegel, co-founder of Snapchat, for example.

Having developed Snapchat with Bobby Murphy, Spiegel left Stanford University just three classes before completing his degree.

Then, in 2013, he infamously turned down a $3 billion purchase by Facebook, only to end the same year with both he and Murphy set to become billionaires.

Some might have thought both of those decisions were crazy at the time – they were certainly risky.

Resilience

Along with the determination to succeed and take risks, comes the ability to deal with failure because:

You are likely to fail.

Sorry, but there it is. 90% of startups fail.

The trick is not letting that be the whole story.

Thomas Edison, the famous inventor of the light bulb, made millions of dollars in his lifetime. But did you know that he’d failed countless times with numerous other inventions before finally having that (literal) light bulb moment?

Mastery: If you want to avoid becoming one of the 90%, take a look at the newly launched Autopsy website, which gives details on businesses that have failed – and why – so you can take steps to avoid the same mistakes.

INTERPERSONAL SKILLS

So we’ve dealt with the skills that you have within you. What about when you’re dealing with others, such as your customers, clients, investors and staff?

Team Building

We’ve already touched on leadership skills, but do you have what it takes to motivate the people around you – or to build a tribe of loyal customers? Can you build an effective team of people that will deliver your business needs?

Mastery: You’re probably reading this and thinking ‘I’m just at the start of my entrepreneurial journey. How do I know if I have this skill?’

Perhaps you’ve already built teams within your current workplace (if you’re in a job) or maybe you’ve always had the ability to spot the best people that will help you to deliver successful projects, or run fabulous events in college or school? Think about all the teams that you’ve worked with – or brought together.

Communication

In the early days – when you’re doing everything – good communication skills will mean that you can pick up the phone and speak to potential clients or investors; that you can write sales copy or a blog post that grabs attention; and that you’re able to sell your vision when no-one knows who you are or what you’re doing.

Of course, good communication isn’t all talking. It’s about listening – in fact, most of it is about listening. It’s also about using emotional intelligence to pick up clues from other people about whether what you are communicating is clear and interesting to them.

Mastery: If you’re not sure whether you’re a natural communicator, a good way to find out is simply to ask for feedback. Did that make sense? Do you understand what I’m trying to achieve? Ask questions and given people the chance to ask for more clarity and you will soon get a sense of how strong your communication is and will start to recognize the messages that you need to improve upon.

Negotiation

Whether you’re a solopreneur working from home or a new tech start-up, you will need to be able to negotiate.

You might need to raise finance or reduce costs. If you have staff, you may find yourself negotiating employment packages. And of course, you are likely to have negotiations on price with customers.

Mastery: Preparation is the key to successful negotiation.

Before making the call or going into the meeting:

-Consider your best alternative – in other words, your absolute minimum – and stick to it

-Be confident about your offer – don’t give too much away

-Open at your max – you might be pleasantly surprised

-Use silence – state your terms and then stop talking. It shows you’re confident about your offer

-Offer better terms – can you sweeten your offer with something of value but without reducing your best alternative?

Integrity

You are working to build a successful business and a core aspect of this is about dealing with clients, staff and investors with integrity. This will strengthen your brand and build customer and staff loyalty.

Anita Roddick of the Body Shop built an entire brand around integrity and ethics – but your business model doesn’t have to be ‘green’ to be ethical and fair.

Mastery: Try to see other viewpoints. Put yourself in the other person’s shoes. Most people only view the world from their own perspective, so by changing your view, you’re already ahead of the game.

CRITICAL SKILLS

Again, these are the type of skills that tend to be more innate than learned – but there are still ways to build your strengths in each of them.

Creativity

Successful entrepreneurs look at existing solutions and improve them. Or they take problems and come up with a new solution.

They are able to do this by using their creativity to take a different look at the world.

Mastery: You can improve your creativity by exercising your creative muscle more often.

-Be creative every day – whether it’s writing a blog post or thinking up a new marketing campaign

-Always carry a notebook around with you – you never know when inspiration will strike

-Open yourself up to new ways of thinking. If you work in tech, network with marketing directors in other industries; volunteer at a local charity; meet with entrepreneurs running social enterprises – go and meet people working in different industries from your own and see what lessons you can learn from each other

Problem Solving

The chances of your business running smoothly are slim.

You will have to deal with problems. Your website might crash when that blog post goes viral and your hosting package can’t cope. You might have issues with your production line. You might have to deal with unhappy customers.

Chances are that you’re reading this and thinking ‘But I don’t have any problem solving skills!’ That’s because it tends not to be a skill that many of us think that we have. Despite the fact that we are constantly solving problems every day. From broken washing machines to juggling childcare with work.

Howard Schultz, CEO of Starbucks, dealt with the problem of the recession – and the squeeze it was having on profits – by taking some tough decisions, including closing stores and slowing growth.

Now that the economy is recovering, Starbucks has diversified into retail sales, providing bottled and packaged goods into supermarkets. You’ve maybe seen their cold frappuccinos and their ground coffee on the shelves? Schultz dealt with the problem of falling profits by making cuts and diversifying to protect against future market changes too.

Mastery: One way to instantly become better at solving problems is to focus on the solution and not the problem itself.

What is it that you are trying to achieve and what are the different ways of achieving it based on what you have available? Just shifting the focus to the solution helps to create a more positive mindset, which in turn, helps us to deal more effectively with problems in the first place.

Recognizing Opportunities

Successful entrepreneurs constantly recognize opportunities. Whether it’s a new product to bring to market or a different way of dealing with a problem.

Mastery: There are a few aspects to consider that can help you to develop a ‘nose’ for the best opportunities:

-Ask whether the product or service will meet an existing need

-Do you have the resources – or access to the resources – that you need to get this to market?

-Can you provide the product/service at a price that the market will bear?

Is the timing right – personally, for your business, and for the market?

Selling

Don’t worry, this doesn’t mean you have to be all ‘icky’ and ‘salesy’. Believing in your product – and having a brand that you are proud to promote – will help you to sell it to customers, staff and investors, naturally.

Mastery: Entrepreneurs tend to develop products and services that they believe in – but if you’re still not a natural sales person, make sure that you choose the sales channel that you are most comfortable with. You might like to pick up the phone, or you may prefer email or face-to-face meetings. Work to your strengths, and you will be more successful at selling.

PRACTICAL SKILLS

We’re into the final category of skills – and the good news is that ALL of these can be learned.

Strategy & goal setting

The truly successful entrepreneur doesn’t just have a product that they believe in and a vision of how it will enhance the world. They have a plan of how to achieve that vision – and goals for getting their product or service to market.

You know the well-worn phrase that ‘failing to plan is planning to fail?’ It’s well-worn and overused for a reason.

We might all be tempted to think of the Richard Branson’s of this world as being creative, fly by the seat of their pants types – but I’m willing to bet that Mr B has strategies and goals for all of his businesses too.

If you’ll be looking for investment, you will NEED a proper strategic plan, but even if you intend to work as a solopreneur from your bedroom, setting your goals out will make that bedroom empire more achievable.

Mastery: Start by simply writing down the What, Why and How aspects of your business. It’s a great first step to the beginnings of a strategy plan.

Delegation

Yes, there are 21 skills that every successful entrepreneur needs, and the good news is that delegation is one of them.

Recognizing your strengths and weaknesses means that you will also know when you need to focus on what you’re really good at, and when to leave the other aspects to someone else.

In the early days, you may not have this luxury, but when the business is up and running, delegation quickly becomes a necessity.

Mastery: If you can’t stand writing sales copy, employ a good freelance writer as soon as you can. If your diary, emails and calls are in backlog hell, hire a good VA. Recognize what you need to do versus what you ARE doing. Working ON the business rather than IN the business must be your focus if you’re aiming to build a successful enterprise.

Elance, ODesk and Freelancer are all good places to start to look for people to carry out those small jobs that need doing, but that you just don’t have time for when growing your business.

Decision-making

This is a practical skill that you will need to have when you are deciding whether to grab an opportunity or to diversify.

It’s true that some people are born with this skill but it can be one you can master. The more decisions that you make for your business – from choosing a logo to hiring staff – the easier it becomes.

Mastery: As your business experience grows, so too will your instinct for what will work and what won’t. However, bearing in mind that you will be making decisions from the start, there are a couple of tips to help you deal with them more easily.

-Make small decisions quickly. Clear them and move on.

-Ask for advice. If you’re really struggling with a decision, reach out to people who have been there before – through online forums, family and friends, or others in your field.

Financial

Not every entrepreneur needs to be a fully qualified accountant, but you do need to be able to interpret your accounts if you want to be able to make informed decisions about your business.

Mastery: Accounts may as well be written in hieroglyphics? Buy a book or take a course in basic finances – or even sit down with your trusted accountant (although they may charge you for their time). Whatever works for you – but make sure you have a basic grasp of figures and what they mean.

Marketing

You need to have a clear idea of who your customers are, what types of messages they respond to and how you will reach them.

Mastery: Do some market research. Figure out who your ideal customer is and figure out how to reach them. If you already have customers – just ask them! You can get a basic Survey Monkey account for free.

Modelling

You’ve created your business – or at least have an idea that you are developing. You should also have an understanding of the type of business model that works best in your industry.

Will you be online, offline or both? Do you need an office where you can meet customers or can you work from home? Understanding the best model for your business will put you on the path to success.

Mastery: Do some industry analysis. What do your competitors do – and can you capitalize on their weaknesses? What do customers in your field expect – and can you offer it better or differently?

Conclusion

So that’s it – 21 skills that every successful entrepreneur needs.  The more that you are willing to continue to learn throughout your entrepreneurial journey, the more likely you are to succeed in the long run.

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21 Characteristics of an Entrepreneur